AWS, Azure, and Google Cloud all have a cloud marketplace – a place for independent service vendors (ISVs) and consultants to sell one-click deploy software solutions that run inside a customer's cloud account.

Historically, marketplaces have been bad channels for SaaS companies.

Why this is not so interesting today, and maybe a little interesting tomorrow.

AWS Marketplace

Why it isn't interesting today.

Why might they be interesting in the future?